By: Luke Weinhagen (via Brandon Hayes) (edited for clarity)
1) Presentation of content creates a cost of consumption,
2) Brands compete on that cost to the producer and discount to the consumer:
3) P competence – creates the ability to generate functional output with P
4) P craftsmanship – creates the ability to generate functional output with P that survives market competition
Various markets will value differing aesthetics(interests, concerns, values), meaning different expressions of craftsmanship will survive in different markets.
So the first barrier is the development of competence (be able to make it your own), and the second barrier is developing and executing appropriate craftsmanship for a specific market (be able to speak it into your audience).
I do not know that any of us has cracked the code on a single way to bring P to every audience. We are still crafting our messages to audiences.
Bill demonstrated this very effectively recently. He expressed a desire to elevate his craftsmanship in P and created an audience, a market, receptive to this expression of P.
Others of us are going to have to slum it, speaking with less precision and using more colloquial language, in order to serve audiences receptive at that level.
Both function to improve P as inputs can be pulled back in from all markets. And in my opinion all increases in craftsmanship, regardless of market, serve to benefit the overall widespread adoption of P methodology.