When feeding a movement you must always supply fresh content.
This is one of the reasons one does not release the full strategy all at once in a big bang, but rolls it out a little at a time – always building momentum.
The opposition can raise a wall of gossip and shame around a fixed argument but if we stay ahead of the curve they cannot.
This is one of the reasons I try to issue suggestive statements about a presumed direction while actually pursuing another.
Feed a movement. Don’t lead it.
An army marching in the same direction is predictable.