Look. If Popper can use Italics, then I can use Case. (Yet another thing Germans do right.).
Proper casing of names of terms cues the reader.
Using headlines, callouts, paragraph headlines and then bold on keywords has become common in print because it assists in helping the user scan the text, and to skip what he knows, and find what he doesn’t.
The purpose of punctuation is to assist in reading aloud or in the equivalent inner voice.
And good type handling is just good indexing.
So if you still think in antique terms you are just stuck in an obsolete technology.
Sorry. That’s how it is.